In 2025, the global demand for identity intelligence and digital risk scoring continues to grow.
From fintech startups to large enterprises, companies are increasingly turning to AI-driven tools to understand users, detect fraud, and ensure compliance.
Based on GSC Platform’s internal analytics and aggregated public datasets, here are the key trends shaping the industry this year.
Growing Demand for Real-Time Identity Insights
Between Q1 and Q3 2025, requests for real-time entity lookups grew by 43% compared to the same period in 2024.
Businesses are moving away from static KYC checks toward dynamic, AI-powered monitoring.This shift is driven by:
- The rise of remote onboarding
- Global fintech expansion
- Increased fraud sophistication
⚡ Insight: Continuous identity intelligence is replacing one-time verification as the new compliance standard.
Risk Scoring Adoption Doubles in Fintech
The use of AI-based risk scoring solutions in fintech and digital lending doubled in 2025.
According to aggregated data from GSC Platform clients and open regulatory filings:
- 67% of fintechs now use automated trust scoring
- 41% combine behavioral and public data in risk assessments
- Average fraud detection accuracy improved by 28%
⚙️ Interpretation: Businesses prefer adaptive scoring models over manual reviews — faster, cheaper, and more consistent.
Reputation Monitoring Gains Momentum
With the growth of open data and online exposure, reputation monitoring became one of the top-three identity intelligence priorities in 2025.
GSC Platform observed:
- 3.2× increase in “entity reputation” lookups
- 1.8× increase in requests for reputation change alerts
- Strong correlation between negative public mentions and rising risk scores
⭐ Takeaway: Businesses are realizing that digital reputation is now a quantifiable risk factor.
Data Ethics and Compliance Awareness
2025 also saw a major shift toward responsible data processing. 58% of businesses that adopted AI-based identity systems reported implementing GDPR-aligned opt-out and transparency policies — up from just 22% in 2023.
📜 Trend: Ethical data use is becoming a market differentiator, not just a legal checkbox.
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Total identity lookups | 2.1M | 3.0M | +43% |
| Risk scoring requests | 980K | 1.9M | +94% |
| Reputation alerts sent | 420K | 760K | +81% |
| Opt-out requests processed | 12K | 19K | +58% |
As global data ecosystems expand, the ability to analyze, contextualize, and ethically use public information is becoming a competitive advantage.
The companies that combine AI accuracy with data transparency will define the future of digital trust.
Explore how GSC Platform supports businesses with AI-driven identity intelligence. Learn more on our Solutions page or contact us at info@gscplatform.com